The iWISE Olympiad’s “Marketing” category is designed to cultivate the next generation of marketing professionals by fostering innovation, strategic thinking, and creative communication. Its core objective is to provide a platform where young participants can develop, test, and showcase their abilities in crafting compelling campaigns that engage target audiences and drive business growth.
Promote innovative and strategic thinking
– Develop market understanding: Participants must research, analyze, and demonstrate a deep understanding of their target audience’s preferences, interests, and behaviors.
– Cultivate strategic planning: Students will learn to craft a basic marketing plan that clearly defines goals, key messaging, and appropriate channels for execution.
– Adapt to evolving trends: The category challenges students to use and adapt to current and emerging trends, such as digital marketing and social media platforms.
Showcase creativity and communication skills
– Design compelling campaigns: Using formats like a portfolio or a short promotional video, participants will present their creative marketing ideas in a clear and visually appealing manner.
– Enhance communication: The competition evaluates participants’ ability to effectively convey their marketing messages, both in written and visual formats, appropriate for their target audience and age.
Build proficiency with digital tools
– Leverage digital marketing: For those choosing the video submission, the objective is to demonstrate proficiency in utilizing modern digital tools and channels, such as social media, content marketing, and video production, to increase brand visibility.
– Demonstrate creative branding: The portfolio option allows students to show their skills in creating and maintaining a unique brand identity across various design elements, from logos and digital posters to packaging and promotional merchandise.
Emphasize ethical considerations
– Foster responsible marketing: The competition encourages participants to consider the ethical implications of their campaigns, including aspects like honesty, transparency, and respect for their target audience.
Participants in the “Marketing” category have the option to submit their entries in two formats: a Portfolio or a Short Promotional Video.
Portfolio Submission:
Participants can choose to create and submit a portfolio that showcases their marketing work. The portfolio should include examples of their creative marketing projects, such as logo, business card, digital poster, stationery, label, letterhead, flyer, postcard, brochure, envelope, magazine, menu, newspaper ad, sticker, t-shirt, packaging, bag, mug, signage, billboard, and car wrap design. Participants should compile their best work and provide a brief description or explanation for each entry.
Short Promo Video Submission:
Alternatively, participants can create a short promotional video with a maximum duration of 3 minutes. In this video, participants can creatively present their marketing ideas, campaigns, or strategies. They can use visuals, animations, voiceovers, or any other audio-visual elements to effectively communicate their marketing concepts. The video should clearly demonstrate their creativity, strategic thinking, and presentation skills.
Participants in the “Marketing” category can submit either a portfolio or a 3-minute promotional video. The portfolio should feature their marketing work with brief descriptions, while the video should creatively present their ideas. Both formats should highlight creativity, strategy, and audience understanding.
Sub-Categories
Branding and Positioning: Participants demonstrate their ability to create and maintain a unique brand identity, develop compelling brand messages, and strategically position products or services in the market. This includes various design elements such as logo, business card, digital poster, stationery, label, letterhead, flyer, postcard, brochure, envelope, magazine, menu, newspaper ad, sticker, t-shirt, packaging, bag, mug, signage, billboard, and car wrap design. A portfolio must be submitted for this category.
Digital Marketing: Participants demonstrate their proficiency in utilizing Social Media, Search Engine Optimization (SEO), Content Marketing, and Paid Advertising to engage and convert online audiences. Participants must submit a short promotional video showcasing their digital marketing skills and ability to drive brand visibility.
- Click on the Registration Tab
- Select one of the Virtual Rounds
- Fill in your details.
- Fill in your selected category details on the corresponding form.
- Select your available time for the Judging process.
- Submit your zoom judging session.
- Proceed to payment.
- Complete your submission.
Evaluation Criteria
Participants aged 10 to 24 can submit their marketing entries as either a digital portfolio or a short promotional video. Judging criteria reflect the category’s objectives:
– Creativity and originality: Assesses the uniqueness and imaginative quality of the marketing ideas.
– Communication skills: Evaluates the participant’s ability to effectively convey marketing messages.
– Target audience understanding: Judges how well the participant understands their intended audience.
– Strategy and planning: Assesses the development of a basic, logical marketing plan.
– Execution and presentation: Evaluates the visual appeal, clarity, and overall quality of the submission.
– Ethical considerations: Examines the adherence to ethical marketing practices.
For the iWISE Olympiad’s “Marketing” category, participants must create and present a marketing campaign through one of two submission formats: a digital portfolio or a 3-minute promotional video. A written abstract is also required for both formats.
Submission formats
Option 1: Digital portfolio
– Submission format: A digital compilation of marketing work, such as a PDF presentation.
Content:
– Creative assets: Include designs for logos, posters, flyers, packaging, social media graphics, or other visual marketing materials.
– Brief description: Provide a short explanation for each design, outlining its purpose and how it aligns with the overall marketing strategy.
Option 2: Short promotional video
– Submission format: A video with a maximum duration of 3 minutes.
Content:
– Creative presentation: Participants must creatively present their marketing ideas, campaigns, or strategies in a video format.
– Audio-visual elements: The video can include visuals, animations, voiceovers, music, and other audio-visual elements to effectively communicate the marketing concept.
– Submission method: A link to the video (e.g., via Google Drive or YouTube) must be shared with the judges.
Requirements for the Global Final
– Physical exhibit: Finalists who qualify for the Global Final must bring a hard copy or a prototype of their work for exhibition. For the portfolio option, this would likely involve printing and arranging the visual assets for display.
– Exhibition materials: The Olympiad provides finalists with a table, tablecloth, and a display board for showcasing their work.
– Written abstract: A written abstract describing the marketing work and strategy must be submitted alongside the entry.
– Original work: All entries must be the original creation of the participant(s).
– No copyrighted materials: The use of clip art, stock photos, or any other copyrighted materials without proper rights or attribution is strictly prohibited.
– Target audience: The submission should clearly demonstrate an understanding of the intended target audience and how the campaign is designed to engage them.
– Group submission: Entries can be submitted by individuals or groups of up to three participants.
– Language: Submissions should be in English for international competition and judging.
– No theme: No specific theme is assigned for this category.
These requirements ensure participants demonstrate both their strategic planning and creative execution, preparing them for real-world marketing challenges.