The iWISE “Marketing” category is an exciting addition to our competition, where participants will showcase their innovative strategies, creativity, and communication skills in business promotion. It focuses on effectively engaging target audiences to drive brand awareness, customer acquisition, and business growth. Participants must demonstrate their ability to craft compelling campaigns, leverage digital tools, and adapt to evolving trends, shaping the future of marketing excellence. The marketing category is open to participants between the ages of 8 – 24 years old.
Branding and Positioning: Participants demonstrate their ability to create and maintain a unique brand identity, develop compelling brand messages, and strategically position products or services in the market. This includes various design elements such as logo, business card, digital poster, stationery, label, letterhead, flyer, postcard, brochure, envelope, magazine, menu, newspaper ad, sticker, t-shirt, packaging, bag, mug, signage, billboard, and car wrap design. A portfolio must be submitted for this category.
Digital Marketing: Participants demonstrate their proficiency in utilizing Social Media, Search Engine Optimization (SEO), Content Marketing, and Paid Advertising to engage and convert online audiences. Participants must submit a short promotional video showcasing their digital marketing skills and ability to drive brand visibility.
Participants in the “Marketing” category have the option to submit their entries in two formats: a Portfolio or a Short Promotional Video.
Participants can choose to create and submit a portfolio that showcases their marketing work. The portfolio should include examples of their creative marketing projects, such as logo, business card, digital poster, stationery, label, letterhead, flyer, postcard, brochure, envelope, magazine, menu, newspaper ad, sticker, t-shirt, packaging, bag, mug, signage, billboard, and car wrap design. Participants should compile their best work and provide a brief description or explanation for each entry.
Short Promo Video Submission:
Alternatively, participants can create a short promotional video with a maximum duration of 3 minutes. In this video, participants can creatively present their marketing ideas, campaigns, or strategies. They can use visuals, animations, voiceovers, or any other audio-visual elements to effectively communicate their marketing concepts. The video should clearly demonstrate their creativity, strategic thinking, and presentation skills.
Participants in the “Marketing” category can submit either a portfolio or a 3-minute promotional video. The portfolio should feature their marketing work with brief descriptions, while the video should creatively present their ideas. Both formats should highlight creativity, strategy, and audience understanding.
1.Click on the Registration Tab
2.Select one of the Virtual Rounds
3.Fill in your details.
4.Fill in the Marketing details on the corresponding form.
5.Select your available time for the Judging process.
6.Submit your zoom judging session.
7.Proceed to payment.
8.Complete your submission.
Judging will be done at the discretion of the iWISE Olympiad Committee. All submissions will be judged by a panel selected by the iWISE Olympiad Organization. The Judges will score each criterion on a scale of 0-5, with zero being the lowest and 5 being the highest rank.
Creativity and Originality: Assess participants’ ability to come up with unique and imaginative marketing ideas that stand out from the crowd.
Communication Skills: Evaluate participants’ capacity to effectively convey marketing messages, both in written and verbal forms, considering their age-appropriate language and presentation skills.
Target Audience Understanding: Consider participants’ understanding of their target audience’s preferences, interests, and behaviour’s, allowing them to tailor marketing strategies accordingly.
Strategy and Planning: Assess participants’ ability to create a basic marketing plan that outlines goals, target audience, key messaging, and suitable marketing channels, considering their age and level of experience.
Execution and Presentation: Evaluate the participants’ ability to execute their marketing ideas, considering factors such as visual appeal, clarity, and overall presentation.
Ethical Considerations: Encourage participants to demonstrate ethical marketing practices, emphasizing honesty, transparency, and respect for the target audience.